YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA).
In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids. That’s because serving personalized ads to children is not permissible under COPPA.
The company advises creators that their revenue may go down as a result of these changes:
What has video creators especially concerned right now is the uncertainty over how YouTube will determine which videos are intended for kids and which are not. Channels can indicate whether their content is made for kids, but YouTube will also identify videos on its own using machine learning.