Social Media is a very big network. All the people used this but Why people use this in their workplace? I give some of the reasons here.
1. Company Branding
2. Personal Branding
3. Business Development
5. Thought Leadership
6. Competitor Research
7. Audience Research
I’m not talking regarding encouraging staff to observe YouTube videos all day.
I’m just talking about this:
- Engaging their communities and circles.
- Finding a new business.
- Monitoring the competition.
- Learning more about their audiences.
- Ultimately shaping their (or the company’s) content strategy for the better.