What is the main purpose of keyword research?

Updated on May 29, 2019 in General Discussion
1 on May 22, 2019

Keyword research is one of the stuffs in the SEO factors, Can anyone please explain, why we need to do keyword research and the main purpose of the keyword research?

 
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0 on May 29, 2019

Hello Thushyanthini!

The main purpose of keyword research is we can find out our customers, which means, how the customers are finding or searching our brand online and then lead them from search results to our page. We can understand our target market and how they are searching for our content, services, or products.

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