What is the impact of the Bait and the switch?

Updated on December 3, 2019 in General Discussion
0 on December 3, 2019

This SEO phrase refers to a black hat SEO technique where you use specific content on a website to rank high in SERPs. Then, once you are satisfied with the ranking, the content of the site is exchanged for something else (content that usually could not get a good rating). Can anyone explain to me, What is the impact of Bait and switch?

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