What are the major differences between content marketing and content strategy?

Updated on May 18, 2020 in Marketing
1 on May 15, 2020

Content strategy and content marketing are the two fields that complement each other perfectly. Even though they both have content, they’re not the same. So, I would like to know the major difference between content strategy and content marketing. Can you guys tell me what are the major differences between content marketing and content strategy?

 
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0 on May 18, 2020

Yes, you are right. Most of the people mistakenly use the word Content Strategy and Content Marketing and It’s very crucial to understand both differences.

Content Marketing is one of the strategic marketing ways focused on creating and distributing valuable, relevant content to attract the audience.

Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution.

Please check below-attached image you can get some clarification from that visual.

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