What are the Benefits of keyword research in SEO?

Updated on September 5, 2016 in Inbound Marketing
4 on August 18, 2016

Keyword research is an important part of SEO. Because you would want to rank for your keywords so your website can be found and hopefully make sales of your website.

Can anyone please tell me the benefits of Keyword Research?

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1 on August 29, 2016

Hi Nigetha,
Proper Keyword research will help you to find potential keywords related to your site/ blog. With the help of that, you can

  • Drive organic traffic(Traffic from Search Engines) to your site and
  • Increase Site’s conversion rate (Turn visitor into buyer)
  • And it will also help you save your time and money (For instance you target the wrong keyword and spend time and money to rank your site for that keyword and successfully rank your site but you can’t make a single penny from that)

P.S- If you have doubts related to these points please don’t hesitate to ask 🙂 Will expand each and every points 🙂

Best regards

on August 30, 2016

#thiru Thanks for sharing your thought.Can you please briefly explain those three things you have mentioned?

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0 on August 30, 2016

This is the most common question asked on the web and every newbie in this field has exactly the same question running through their mind. I understand the confusions regarding in this matter. “Should i stuff my content with keywords or should i leave it plain?” I would suggest to have a mix of both. Keyword research has a lot of benefits in SEO world.
It mainly –
1. Creates foundation for your website, emphasising more on your niche
2. Helps potential customers to understand the purpose of your site
3. Helps Search Engine Robots understand purpose of your website through your content. And eventually, drives organic traffic to your site.

I hope you found this helpful.

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0 on September 5, 2016

#Anita and #thiru, Thanks for your support.

Keyword research is a huge part of SEO. Your website exists for a reason. You want to research the best keyword to achieve your goals. If you are looking to make sales you want to aim for very specific sales related keywords because they convert best. If you want traffic you want to identify keywords which get traffic but are low competition.

Note: Most important benefits of keyword research is: it helps you rank in search engine and this way you can drive organic traffic in less time.

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