LinkedIn is developing improved targeting tools to help advertisers reach more than the right audience. The new tools include a more engaged audience, targeting, and reporting pieces in the Campaign Manager. These features are designed to provide a stronger approach and information for LinkedIn campaigns.
An improved campaign forecast team in the Campaign Manager will allow marketers to learn more about their target audience.
As a result of marketer feedback, LinkedIn incorporates Boolean targeting logic that allows the use of And in queries.
LinkedIn enhances existing demographic reporting capabilities with information on who is watching video ads, filling out general forms and opening InMail sponsored messages.