LinkedIn launches enhanced targeting tools for advertisers

Updated on October 19, 2019 in General Discussion
0 on October 19, 2019

LinkedIn is developing improved targeting tools to help advertisers reach more than the right audience. The new tools include a more engaged audience, targeting, and reporting pieces in the Campaign Manager. These features are designed to provide a stronger approach and information for LinkedIn campaigns.

Audience Forecasting

An improved campaign forecast team in the Campaign Manager will allow marketers to learn more about their target audience.

Precision Targeting
As a result of marketer feedback, LinkedIn incorporates Boolean targeting logic that allows the use of And in queries.

Enhanced Reporting
LinkedIn enhances existing demographic reporting capabilities with information on who is watching video ads, filling out general forms and opening InMail sponsored messages.

 
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