Evolving “nofollow” – New ways to identify the nature of links

Updated on September 27, 2019 in Google
2 on September 12, 2019

Actually, 15 years back Nofollow attribute was introduced, still the attribute is working.

when it introduced by webmasters, on that time it immediately became one of Google’s recommended approach to the advertising-related or sponsored links.

Last Tuesday, September 10, 2019, Google webmasters officially announced, this is the best time for no-follow to evolve as well. Accordingly, they are announcing two new ways to identify Google Search the nature of particular links.

check from here for more details.

  • Liked by
1 on September 23, 2019

Thank you for share this link, I read this article. But I need a more explanation. Can you please explain about this two ways to identify no-follow?

on September 27, 2019


The new attributes for sponsored and (UGC) user-generated contents. 

rel="sponsored": You can use this attribute to identify the  links on your site that were created as part of sponsorship or an advertisements or other compensation agreements. 

rel="ugc": This one is value to recommended for the user generated content, such as forum posts and comments.

Other than that, you can use the no-follow like this:

rel="nofollow": This attribute is for cases where you want to link to a page but Google said, don’t want to involve any type of endorsement, or passing along ranking credit to another pages.

Show more replies
  • Liked by
Loading more replies