E-A-T and YMYL How to Increase to Boost Your On-Page SEO?

Updated on January 4, 2020 in General Discussion
1 on January 3, 2020

Some people believe that E-A-D is one of the most important SEO success factors today. Others believe the importance of E-A-T is wildly overstated. The legendary E-A-T – an abbreviation for expertise, authority, and credibility – is included in Google’s Search Quality Assessment Guidelines – which will be raging for some time to come. So E-A-T and YMYL How to Increase to Boost Your On-Page SEO?

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  • Nigetha
0 on January 4, 2020


Great question!

Google has guiding us to create good content. so the E-A-T also playing a role somewhere in Google’s organic search results.

Based on the Search Quality Evaluator Guidelines, we need to consider E-A-T for our SEO strategy.
There are so many factors are including under the Search Quality Evaluator Guidelines, but High level of Expertise, Authoritativeness, and Trustworthiness (E-A-T) is one of the major section.

Are you going to focus to do something under Google’s E-A-T guidelines, you need to consider the following things:

Very informative post
useful content
High-quality content

The above things will help your audience to get a better experience (acquiring knowledge, buying any products).

YMYL stands for “Your Money or Your Life”

Google thinks this type of site is a really high standard and also these stakes are especially very high when we compare this type of content from other content. but some of the industries only fall under the YMYL including eCommerce, financial services, healthcare, and legal as well.

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