Can Changing Titles Cause a Ranking Drop?

Updated on July 17, 2019 in General Discussion
0 on July 17, 2019

The simple answer to this question is yes, changing the title tags can cause a drop in rankings.

While title tags were one of the few ways to determine what Google to rank a page in terms of content and key terms, this day and age of machine learning and RankBrain, this is not the case.

However, title tags are still one of the best ways in which Google can determine what query a page will rank.

 
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