RE: When creating the Meta Title & Descriptions, what are the points we need to consider?

The purpose of the Meta description is to get someone searching on Google to click your link. which means the meta description is an HTML attribute that provides a short summary of a web page or website. You have to follow the below things to write the best description.

  • Up to 155 characters and sometimes more (160) – Google recommends the meta description should be in 160 characters. 
  • Including a call-to-action: This is helping to drive more traffic for that page.
  • Containing the focus keyword:   If you can add the main or focus keyword on your meta description, that will give the extra credit for the ranking.

You can check from this tool: https://blog.spotibo.com/serp-preview-tool/

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