Yeah, If you are a business person. you will definitely focus on your company reputation. Am I right?
Because your brand directly helps your company profit and awareness. The online business to get more inquiries they must focus on their brand. For example, if your business has a good reputation and reviews definitely you will have lots of inquiries and new customers. at the same time, if your business has negative reviews or less amount of brand awareness, you will have fewer inquiries. Therefore the brand directly involves your online business.